Thursday, September 9, 2010

Honda Accord Ad.


This video is an advertisement for the Honda Accord. The ad is based upon a Rube Goldberg Machine, which is made up of only car parts. At the end of the Rube Goldberg Machine it ends with the car remote closing the rear hatch of a Honda car and the Accord rolling off a pedestal and the banner rolling down in the front.

The techniques and technologies used to make this advertisement would include: an extreme amount of patience and time to set up this Rube Goldberg Machine, plus, it would require a deep thought process in how to set it up and have it executed. This must have been tested a hundred times to get it just right as well as tons of things that would be needed to take into consideration. Like the weight and size of each item used.  The technology that was used to make this video that would be operated by a human following the camera down the track as the Rube Goldberg Machine is in effect. I really enjoyed this video because it was very unique on how they used the car parts the way they did. I believe this video is very successful in the approach it was attended for. On another note this could make you think that something this amazing could only be computer generated, what do you think?  

Attachment: http://www.youtube.com/watch?v=g2VCfOC69jc&feature=player_embedded

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